Narratives that disrupt the status-quo

In a world full of noise, blending in isn’t an option. The creative space is flooded with repetitive formulas, flashy gimmicks, and “good enough” solutions. At FCDS, we’re here to challenge the status quo with purpose-driven stories that truly engage.

Our Work

At FCDS, our work reflects a commitment to thoughtful, research-driven storytelling. Each project here represents our approach to creating meaningful connections through design and narrative. We focus on understanding the heart of a brand and finding ways to communicate it authentically. Explore our portfolio.

USA Indoor Cricket

We gave indoor cricket in the U.S. a fresh, bold vibe with a brand identity that’s as exciting as the game itself.

Novo Nordisk India Brand Film

For Novo Nordisk India, we produced their global brand film end-to-end, showcasing the team and their impact with compelling storytelling.

3D Booth Designs

We crafted dynamic 3D booth designs to elevate their tech launch presentations at key events.

Shoe Case Study

We created a 3D video that effectively showcases their AI-driven sports shoe personalization case study.


Connect Event Teaser

We created a high-impact teaser using advanced motion graphics that left the audience in awe.

Novo Nordisk Social Media

As part of our 2024–25 retainer with Novo Nordisk India, we delivered standout design collaterals and cutting-edge videos all year long.

AECOM Testimonial

We produced a powerful testimonial for AECOM, showcasing the work experience and future potential.

Axis Bank Social Media

For Axis Bank, we delivered impactful social media creatives across diverse content categories, driving strong audience engagement and results.

Brand Values

At FirstCut, we bring brands to life through innovative design and sharp storytelling that resonates, engages, and elevates.​

Cultural Relevance

We stay rooted in the cultural pulse, creating work that not only speaks to the moment but also helps shape it. We design for the now, with a vision toward shaping the future.

Rooted in Authenticity

We don’t just tell stories; we live them alongside the brands we work with, making sure that every narrative we create feels honest, transparent, and deeply relatable.

Impact Over Optics

We don’t create for the sake of appearances. Every decision we make is designed to drive meaningful change.

Our Services

At FirstCut, we bring brands to life through innovative design and sharp storytelling that resonates, engages, and elevates.

We create videos that cut through the noise—visually bold, concept-driven, and built to tell your brand’s story with power. From sharp ad films to inventive conceptual videos, we craft content that doesn’t just catch the eye—it leaves a lasting impression.

Our designs demand attention making your brand impossible to ignore. Every line, color, and detail is engineered to drive impact, ignite action, and make a statement that sticks.

We design brand strategies that don’t just guide your brands; we turn it into a movement that inspires, engages, and endures. Rooted in sharp market insights, we do more than just position your brand, we ensure your brand connects deeply, resonates powerfully, and leads with impact.

We craft messaging that connect and inspire. Driven by research and creativity, our marketing communication engages audiences, sparks conversations, and strengthens brand connections—creating lasting impact with every campaign

Our booth designs go beyond mere structures; they create captivating environments that draw in and engage visitors. By integrating strategic insights and innovative design, we develop booths that embody your brand’s essence.​

About Us

We understand the imminent need for purpose-driven stories - FCDS was founded to challenge the ordinary and tell stories that go beyond communication to create real impact. Our work is driven by the belief that storytelling is fundamental to the human experience—it unites, engages, and transforms. We take a research-first approach, blending strategy, creativity, and innovation to craft narratives that not only captivate but also provoke thought and inspire action. At FCDS, we’re not just creating designs; we’re shaping culture, one story at a time.